http://www.youtube.com/watch?v=Z8rRSEXLV3Q&feature=related

Rocky IV – Training scene

In this montage sequence, there are various cuts between two men who are training to compete in a fight with one another. The blonde man is represented as dominant as he is training with all high-tech equipment whereas the other man is training with basis equipment such as skipping ropes and etc. The use of the cuts is extremely effective as it makes it clear to the audience the difference between the two men. In this video the man with brown hair who is lower class is represented as the underdog. For example, at the end of the video the man with brown hair reaches the top of the mountain and becomes victorious. This is effectively shown also with the use of various cuts between him and the other man. The camera is cutting between them both to show the blonde man training on his treadmill increasing his incline but the camera cuts rapidly to the other man who actually reaches the top of a mountain. Mine and Abbas’s innovation of our video is going to be quite similar to this one. For example, we are going to create a montage where there are a series of cuts of the underdog training and at the end she wins the race and beats her competitor that actually beat her in the first round.

Chemical Brothers - Electrobank

http://www.youtube.com/watch?v=L0dxByaPWhM&ob=av2e

Chemical brothers - Electrobank

This music video is an example of a narrative video with a clear storyline portrayed. From this video for ‘Electrobank’ there are many hand-held camera movements which creates a realistic vibe. We can see that this is extremely effective in creating energy. I and Abbas are thinking of using a series of hand-held footage as this will create the illusion of movement and a documentary of reality. In the video for Chemical brothers, the narrative is created by the camera frequently cutting to the blonde girl. This creates the dynamic aspect of the video and the audience can instantly tell that the blonde girl is antagonist as she is represented as a negative stereotype. For example, the majority of people instantly think negatively now about blonde girls as they are represented as two-faced and twist stirring characters. The narrative is clear in this video and in the innovation of my music video for “We are the champions” I am going to have an antagonist and pro-antagonist as this will create the clear dynamic storyline. As well as shown in the Electrobank video, in mine and Abbas’s music video, we are going to have the antagonist being a blonde character and the pro-antagonist being a brunette. At the end of the video the pro-antagonist will win the race and this refers to the fairytale of “Good always wins evil”.

Chariots of fire

http://www.youtube.com/watch?v=xEF4zH6XHCk&feature=related

This video is a similar example of how I and Abbas want our video to look like. Within this video you can see the development of training a man is preparing for to be fit enough to compete. In our music video we are going to be portraying the steps of training and preparation same as in this video for chariots of fire. We want at the end of our video for “We are the champions” a happy ending where an individual finally succeeds in winning the race. Same as chariots of fire, the man wins the race which is exactly what will happen in our video accept it will be the feamle underdog that wins. This music video is a great example of ideas that we would like to portray in ours as our plan is to film an individual preparing for a race where eventually she will win. The ideas shown in the chariots of fire video are the ideas that we are going to use for creating the innovation of our music video. The only difference is that we are going to use a female character as we want to be different and not always portray the man been the dominant character. We are going to have several female racers as this makes it more realistic as in the athletics male and females are separated into their gender. We are going to have a blonde girl (Sophie Balfour) that wins the race first time, but a brunette which is myself, that trains hard and actually wins the race in the end and becomes a champion relating to the lyrics of the song "We are the champions".

http://abbasted.blogspot.com/2010/10/queen-we-are-champions-analysis-and.html#comments

Having looked at and analysed the lyrics, me and Abbas have decided that it will make more sense if we were to create one story throughout the video instead of a series of stories as the lyrics are not long enough to portray a chain of stories. We think it will be more effective if a girl actor which will be myself, act in our video referring to how she took up running but then failed to complete her ultimate race but in the end turning out to be a champion as her hard training pays off. By having one character within the music video, the audience will be able to empathise and sympathise more effectively as the character will be the centre of the story. We are still definitely going to have a happy ending so the audience are fulfilled.

Mine and Abbas's Pitch!

Abbas Tajik and Emily Smith - Music Campaign Pitch from Chris Earl on Vimeo.

This is our pitch that I and Abbas presented in front of the class last week. Within the presentation we were on edge of deciding two songs, but now we are going to use 'We are the champions' for our cover. This presentation gives a overview of how we want our music video to look like.