Link to the bands evaluation documentary!

Abbas A2 Band Evaluation from Abbas Tajik on Vimeo.

Narrative commentary!

EVALUATION - Audience feedback

Music video

EVALUATION - Comparism with chemical brother's video for Electrobank

Comparism with Chemical brother’s video and mine:

http://www.woodstock.com/music-video/526/the-chemical-brothers-elektrobank/

This video for Chemical Brother’s similarly compares with the music video I have produced. The narrative is quite similar because my music video is related to sports in which Chemical Brother’s is also just the difference is that their video relates to gymnastics but mine relates to running. The videos however are still quite different but the narrative is similar. For example, within the video for Electrobank, they portray two characters that are competing against one another. The blonde character is represented as antagonist and the brunette character is represented as the protagonist. The brunette character is also represented as the underdog as she firstly struggles thinking she cant finish the competition but then she tries again and gives it her all in which her efforts paid off as in the end she actually won the competition and become victorious. This storyline is the one I linked closely too within the production of my music video for “We are the champions”. I wanted to create an aspect of rivalry within my video so I therefore used two female characters, one blonde and one brunette and I represented the brunette as the underdog within the video which created a stereotypical aspect to my video because many assume that the blonde girl is the most popular and always wins but in this case, the brunette character wins and becomes the champion which is what is shown within the video for Electrobank. My music video is closely linked with the Chemical Brother’s as the narrative theme is similar. There are a few differences but I am thoroughly happy with how my music video has turned out because I believe the narrative aspect of my video will keep my audience more appealed and drawn to the screen. I wanted to create the effect on the audience that if you don’t succeed, try again. This is what I portray within my music video as the brunette character doesn’t win the first race, but then she tries to pick up again by training consistently and therefore in the end winning the race and becoming the champion. As the protagonist wins the race, this refers to the fairytale of “Good always wins evil”.

EVALUATION - Audience feedback from media student and teacher!

Emily's A2 project - CE and Ruth discuss from Chris Earl on Vimeo.

EVALUATION - Written document about pitch!

How close was our original idea with our final ideas?

http://vimeo.com/15451185

This link above demonstrates mine and Abbas’s pitch which was filmed in October. Our ideas are similar to our final idea. For example, within the pitch we are stating we are either going to use the song “We will rock you” or “We are the Champions” by the Queen. From the beginning, we have always been attracted to the songs Queen has produced. It just took us a while to decide which out of the two songs to go for. As the pitch shows, me and Abbas didn’t just research British rock bands, we also looked at American rock bands such as Nickleback for example and so on. Our final decision was however to use a British rock band because that the British audience was who we were trying to appeal too. This shows a clear link to my final idea because from the beginning we were always planning on using one of the most famous British rock bands, Queen.

Speaking of the music video elements, our original idea was to film a narrative music video instead of having the band on stage filmed throughout like most stereotypical rock videos would be like which links clearly with our final piece where our music video portrays a traditional narrative theme. Our original idea for the video is much different to what we first set out to do. For example, in the pitch we are talking about relating our music video to Peter Kay and Tony Christie’s video but as the process gone on, we moved away from this video and began to base our video around Chemical Brother’s “Electrobank”. We initially thought that if we were to base around our music video around sports, it would closely relate to the lyrics within the song and create an effective traditional narrative. At the beginning of the process, we were going to use just one male actor showing how he becomes a champion. Different to our final idea, we changed the idea to using two female characters that were competing against each other to try and become victorious. After looking at the video for Electrobank, I decided it would be best to use two characters instead of one. The idea behind this was to show rivalry between the characters and create a sense of excitement for the audience where they will be drawn closely to the video.

Within the pitch, I and Abbas talk about both our ideas for the Digipak and Magazine advertisement. Our original idea for the digipak was to have a white background on both the front cover and back of digipak as we believed this would create an appealing affect. I did experiment in the process of making the digipak to use a clear white background but it didn’t seem to fit nicely with the images and it didn’t create that much of an affect. However, my final idea was similar because I still wanted to use the colour white apart of my background so for my Digipak, I decided to use a contrast of both black and white for the background because the colours contrasted well together. I did in my pitch that we were going to display the logo in black and bold but when experimenting and playing around with the digipak, the logo just didn’t look effective so as a result my idea was to not use the logo as the digipak looked effectively more creative without it. The back of the digipak is quite similar. My original idea was to use a white background but my final idea was to go for the contrast of both white and black just as what I chose to do for the front cover. I firstly set out to create a clear link between the front and back of the digipak and I still managed to achieve my original goals. We also said as one of our other original ideas, to use a white background for our magazine advertisement. Linking with this idea, I actually did use a white background for my magazine advertisement which means I have followed upon what I first set out to do. All my original ideas are closely linked with my final ideas. The only difference really was at the beginning of the process I didn’t know what pictures or typography I wanted to use, but as the process moved forward I independently chose what looked the best for all print products and I am thoroughly happy with what I have achieved.